Creative Director at BUCK · Brooklyn

I shape how brands express themselves, from brand systems to brand storytelling.

Selected work ↓

I work closely with clients to understand what makes their brand distinctive and where there’s room to be more ambitious. Then I lead teams across design, motion and film to give that direction a form people can recognize and feel.

At BUCK, I lead work for J.P. Morgan Payments, Microsoft and Amazon. My role spans the early creative decisions, the conversations that bring clients into an idea, and the work of carrying it through campaigns, products and experiences.

Selected work

J.P. Morgan Payments Brand expression and campaigns

A fresh expression drawn from the brand’s heritage.

The brief asked for modern. I saw a way to express the institution’s history with more warmth, confidence and character. That direction became a visual language used across fifteen projects and eight markets.

The J.P. Morgan Payments coin motif
Explore J.P. Morgan Payments →
Microsoft work
Microsoft

Make the product’s possibilities felt.

Surface and Copilot needed different kinds of stories. Materials, light and movement gave each a way to make its capabilities tangible.

IBM work
IBM

Give invisible technology a physical form.

Cloud infrastructure, blockchain and a debating computer. Across several assignments, sets, real places and crafted worlds gave people a way into the technology.

Pepsi work
Pepsi

Make people want a sip.

The Crave campaign combined a hero film with product imagery for global teams. Working with The Garage, the team explored how far the cola itself could carry the feeling.

Manhattan main title sequence
Manhattan

Everyday life beside an extraordinary secret.

The proximity of family life and the making of the atomic bomb became the idea for the Emmy and SXSW awarded titles, then carried into the second-season campaign.

How I approach the work

Over the past 25 years, my work has moved from graphic design into games and interactive, then visual effects, animation and film. That experience informs how I approach a brand: its visual language, the stories it tells, and how the two work together.

I’m drawn to projects where understanding the client opens up a less obvious creative direction. For J.P. Morgan Payments, that meant finding a fresh expression in the institution’s heritage, then developing it into a world other teams could keep working within. The relationship creates room to explore. The decisions we make together give the work its character.

I’m now shaping how AI enters that process, using it to explore concepts and solve design problems while maintaining brand integrity. I’m interested in how it helps us attempt work we couldn’t before, while holding it to the same creative standards.

Contact

Let’s talk.

hey@dangregoras.com → LinkedIn →